The Perfect Pint
Task: Update the given infographic reference from 2007
First Round: Recreate the reference with updated branding to see how the text fits and play with headline layout and text color
First Round Continued: Try a different headline layout option
Second Round: Add a premium looking background and play around with arrows
Final: Use lined circles for clarity, alternated colors in the headline and adjust text around the pint
Tall Ship Summer Event Tap Handle
The sales representative provided this AI image as a reference of what the clients wanted. I was then tasked with redesigning the tap handle so that it fit the Samuel Adams brand guidelines while also fulfilling the client's needs.
First Round: Talk with the sales representative, brand, and creative team to gauge a design
Second Round: Work with different symbols, colors, and headline lockups to create multiple variations
Third Round: Narrow down to three designs to be selected by the client and sales representative
Final: Chose a horizontal lockup and simple boat design for maximum legibility and simplicity
Wait Staff Education Card
Task: Design a 5x7 inch education card that includes the four Samuel Adams seasonal beers and images of each product
First Round: Try different text layouts and product imagery to find the best format
Final: Change background to emphasize the text and products more and add a premium feel
©2026 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.
